Everything Swedish Lapland offers is created by the beautiful nature and unique climate.
Swedish Lapland is hot! The destination is an easily-accessible part of the Arctic world, a place that is associated with attractive, genuine values that entices an affluent and curious target group.
Every forecast points towards an increase of travel and a great potential for Swedish Lapland. Our region is gathering strength for joint investments connected to marketing, transportation and support for tourism companies. An increase in international demand sets also requires increasing standards to meet the expectations of the international market. This means that we now and in the future will see investments being made in current operations and newcomers to the tourism business.