It is easy to present the unique advantages of the county Norrbotten in terms of business opportunities in general terms, to attracting the interest of international investors / establishers. The difficulty arises when it comes to concretely present the specifically selected business opportunity / company enough to attract the international investor / establisher.
An investor / establishers get many other international deals and therefore need to know why this very specifically selected business opportunity / company is attractive, niche and with special advantages and specifications that make it unique even in an international competition. That ”our” business opportunity / business meet the needs of the international investor / establisher. To think outside-in, the think of needs-driven. To be aware that it is the investor / establisher who decides what is unique and demanded. That is the challenge.
It´s also required to describe why exactly the place where the business opportunity / company now is situated is the right place to make an investment / establishment on. This is also a challenge.
All this was presented and discussed the 6th of May in a day filled with learning about doing international businesses.